Projects

Fairware worked with THE BIG WILD CAMPAIGN (a collaboration between Mountain Equipment Coop and Canadian Parks and Wilderness Society) to produce custom shoelaces in support of a bold campaign to keep at least half of Canada's public land and water wild forever.

The laces are made of 100% recycled polyethylene (of course) and are paired with a custom recycled packaging solution.

You can purchase a pair of Big Wild laces at MEC as one way to help protect Canadian wilderness. Wear one and give the other to a friend. Wearing just one green lace is a symbol of the Big Wild vision - to save at least half of Canada's remaining wilderness.